OK COOL
(check out the award-winning agency here)
i was the full-time Creative Copywriter at OK COOL from Sept 2021 to May 2023. i created the copy for each of our clients, ranging from 'always on' to one-off campaigns, as well as working as part of the creative team to concept always on content and projects for big brands. their clients jump from luxury fashion brands to online dating apps, and everything in between.
i loved my time at OK COOL. over the course of two years, i proved myself as not only a worthy but very necessary part of the team. it's cliché but i really have thrived under pressure. working in social media can be a backbreaker, but there's nothing better than getting to be creative 24/7, and sharing your successes with like-minded legends.
stuff i did:
campaigns on my homepage, in order of appearance -
TAG Heuer, 60th anniversary of the Carerra, Infarm, Urban Outfitters x IETS FRANS... I.F I Could I Would, Bumble, Brewdog, Spotify, COS
copy -
overseeing the freelance copywriters, amending their work
overseeing community managers
creating tov for new clients
presenting work to clients
writing monthly caption and asset copy for 'always on' clients
treatment writing
creative -
extraordinary deck building, from copy to design
creative concepting for both new and old clients
pitching and building client relationships
trend forecasting and utilising
analytics
OK COOL brand stuff -
elevating the brand on socials through copy
concepting new creative ideas for the brand on socials
writing up award entries
RUOTT zine
WEB3 report
OK COOL WEB3 Report -
the Web3 report was a 3 month long project which i was brought in on for copywriting purposes (ie, making the tov unmistakably OK COOL), but ended up researching and writing a large part of. i guess i unwillingly became an expert on Web3, but that's no bad thing... you can download the report here to check out my handy work. :)