i currently work for Columbo as the brand marketing lead, my main venues being Blues Kitchen, The Old Queens Head and The Parakeet, as well as Maiden Voyage festival, Outro and Eastern Electrics. day to day, i oversee my creative team, lead all campaigns, plan strategy, look after brand identity, organise shoots and keep a steady eye on market trends.

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i have loved working at Columbo. i love how hands on i get to be in all the venues, and i'm thankful that i have the freedom to create, and lead socials with a clear vision. my want is always to produce the best work, in the way that makes the most sense (while having the most fun). one thing i take the most pride in over my time at Columbo, would be the success of both social rebrands for The Blues Kitchen & The Old Queens Head. i felt as though there was a disconnect between brand ethos/identity vs how we showed up online, and there was so much space for the introduction of personality as well as growth of community. understanding audience has always been my strong suit and is genuinely something i'm really passionate about (give the people what they want!). we’re in a constantly evolving space, and i love being at the forefront of that. i also take great pride in heading up my amazing creative team, both collaborating and helping everyone play to their strengths. team work makes the dream work, or something. 

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although my role has evolved moreso to overseeing strategy, my absolute favourite part of working here is still the video creation. whether it's a Cig Break Take for Queens, a POV night out at Blues or a quick shot foodie vid for Parakeet, i love being able to dive back into hands-on shooting and editing. we work in such a fast-paced industry so the stream of content is ever-flowing, which definitely adds to the excitement. 

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QUEENS IG / BLUES IG / PARAKEET IG

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stuff i do:

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cool stuff i've done -

led full rebrands for The Blues Kitchen & The Old Queen’s Head, creating distinctive brand identities that align internal ethos with

external tone, applied seamlessly across socials, signage, web and in-venue comms

developed brand identity and editorial tone for The Parakeet, injecting personality-led storytelling across social touchpoints and elevating how the venue showed up socially

concepted and produced Cig Break Takes, an interview series for Queens, tapping into pub and nightlife culture with an off-the-cuff, lo-fi feel

Growing social accounts through culturally relevant content and consistent branding and TOV 

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production

coordinating end-to-end shoots from treatment development and mood boards to location logistics

managing talent outreach and influencer liaison

overseeing content production timelines and delivery

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copywriting

writing all copy across channels, from paid campaigns to placemaking

crafting TOV-consistent messaging across:

social campaigns and daily captioning

promo mailers

in-venue A-board messaging aligned with each brand’s redefined TOV

paid media and organic ad copy

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creative & strategy

being a social first vertical video extraordinaire

leading my creative team, guiding creative direction 

building and presenting decks, from concept to final

leading creative concepting for campaign and BAU content

editing video and imagery for social (including colour grading, resizing for platform specs etc)

forecasting social trends and interpreting insights to shape creative direction

regularly pulling analytics to iterate and optimise performance

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