OK COOL
(check out the award-winning agency here)
i was the full-time Creative Copywriter at OK COOL from Sept 2021 to May 2023. working with clients ranging from global luxury fashion houses to dating apps and disruptive food-tech startups. i crafted copy for of all, ranging from 'always on' to one-off campaigns, as well as working as part of the creative team to develop strategic, social-first concepts, seeing them through from pitch to execution.
i loved my time at OK COOL. over the course of two years, i proved myself as not only a worthy but necessary part of the team. it's cliché but i really did thrive under pressure. working in social can be a backbreaker, but there's nothing better than getting to be creative 24/7 and sharing your successes with like-minded legends.
stuff i did:
campaigns on my homepage, in order of appearance -
TAG Heuer, 60th anniversary of the Carerra, Infarm, Urban Outfitters x IETS FRANS... I.F I Could I Would, Bumble, Brewdog, Spotify, COS
copy & editorial
led copy across all major accounts, campaign, social, and branded content
created, refined and rolled out brand TOVs
wrote monthly social copy for always-on accounts across Instagram, TikTok, LinkedIn and Twitter
presented work internally and externally, owning the copy stream in pitches
oversaw and edited freelance copywriters and community managers
writing campaign treatments, scripts, and content strategy decks
creative strategy & concepting
ideated and built campaign concepts across verticals and platforms
deck development, narrative structure to creative
collabed with strategists and designers to align creative with insights
monitored cultural trends
analytics to optimise content performance and storytelling
brand stuff
elevated the agency’s social presence through tone, concept and content
wrote award entries, zine features (RUOTT), and longform editorial (Web3 Report)
developed internal comms and agency brand storytelling
OK COOL WEB3 Report -
the Web3 report was a 3 month long project which i was brought in on for copywriting purposes (ie, making the tov unmistakably OK COOL), but ended up researching and writing a large part of, lowkey becoming an expert on Web3... you can download the report here to check out my handy work. :)
